Primary Research

Millennial Mobile Trends

Primary Research on Millennial Mobile Usage

Mobile me and you- fitness&nutrition people (the final steps)- part 6

The final steps of that project was really anticipated from everyone in the team, as we acted like real professionals doing our jobs! So, we conducted a qualitative survey, in order to get a closer look at customer behavior of Millennial generation. Our team interviewed 10 people for that reason and the conclusions of that survey are quite enough interesting.

Mobile Me and You: Preparing Questions — Part 5

During the last session of the course we had the chance to work for the next step of the project ''Mobile Me and You''. After creating the big canvas (for more information check the link above) with all the insights regarding Millennials and their mobile consumption, this time we had to prepare some questions.

Mobile ME & YOU (team meets team)

Both our teams and the students we interviewed agreed on our love for visuals. It appears that Millennials have a bit of a love story with Instagram and we prefer to share our stories with the world using photos and videos as opposed to the more static and plain text format.

Mobile Me and You (The Big Canvas) — Part 4

We are all keen on our smart phones, which we consider as the most precious gadget of all times! That's why our class is very interested on consumer trends and costumer behavior regarding mobile usage.

Mobile Me and You Global: Meet Milo — Part 3

In the third session of the course, we have to go a step further for the project, "Mobile Me & You". Now, we had to make a research on millennial students, who live abroad and get informed about their mobile- everyday life. How different are they from the Greek Millennilas, regarding the mobile usage?

Mobile Me and You: Meet Irene and George — Part 2

In the first sessions of the course we had to analyze the mobile daily routine of students in our country, near our ages, for the ''Mobile Me and You'' project.

Mobile Me — Part 1 - Marina

The first step for our research was about our personal mobile daily routine. We had to pay attention to our behavior regarding the usage of our phone and then to present our observations. How often do we check our mobiles?

Me, my phone and I - Elena

The first project we needed to undertake was the Mobile Me presentation. We were asked to describe our days with our mobiles and present our favorite apps and services.

Meet me! This is "Mobile Me" project - Georgia

In the first sessions of the course "Mobile Reputations Collaborative Consumption in Sharing Economy, by Betty Tsakarestou,we had to analyze in the first place our mobile daily routine for the ''Mobile Me'' project.

"Mobile Me"- Part 1 - Vasia

So, this is Mobile Me, the part 1. Let me introduce myself. Ι'm Vasia Tagkatidi, I'm 22 years old and I study in the department of Communication, Media and Culture of Panteion University.

Our Methodology

At this part you will find the methodology, that we followed all this time during the semester. So, we started this project by taking a closer look at our own behavior and we created our own "Mobile me" videos and stories in order understand, initially, what do we do with our smartphones on a daily basis.

About us

We are Marina Karvouni, Vasia Tagkatidi, Elena Tsakiridou and Georgia Flaouna and we are on our senior year at Panteion University of Social and Political Sciences. In the framework of the course "New Consumer Trends", we are conducting a research project regarding millennials' relationship with their mobiles. Our team focuses specifically on fitness and nutrition enthusiasts who follow their passion via Instagram and influencers.We conducted primary research, talked to peers from Greece and abroad and we gathered some interesting insights.

adandprlab2017@gmail.com

All photo and video materials belong to their owners and are used for demonstration purposes only.