Almost 8h daily mobile usage

She doesn't use Facebook

She finds her phone helpful even for staying fit at home

Her phone is a tool for her daily transportation

She doesn't trust Internet 100% (no online payments)

Influencers are like a motivation for her

''I'm addicted to my phone''

She uses only Instagram and Facebook apps

Music addict

She feels safe with her mobile (communication with anyone anytime)

Social media make her feel connected with the world

She follows influencers on Instagram according to her hobbies

No online payments

''I can't imagine how it would be without my phone''

He schedules his day through his mobile

His mobile is a helpful tool for his work too

His smart watch is an important gadget (personal use and work)

He promotes his work via social media

Influencers help him to keep up with the developments regarding his job

He does online payments

He finds online shopping very convenient

''Without my phone I feel lost''

Mobile usage 4-5h per day

She checks her email in order to keep up with the things happening at work

A tracking tool for the calories that she consumes daily

Mobiles are like PCs, especially because of their big screens

Fitness bloggers help her with her work out and her diet

For her it's important to do things that you like and not things that influencers do

She uses only Paypal for online payments

'' My phone is an extension of me, an investment, very precious''

Mobile usage 7-8h per day

His phone is a tool for his college and his daily transportation

When he is home he uses his PC

He uses his phone only on his way out (a mini computer)

He shares stuff digitally with his friends (things that all love)

He believes that some apps help you to get away from the routine

Influencers inspire him to do more

''Mobile is all about connection''

''If someone took away for me my phone, it wouldn't be devastating for me''

Mobile usage almost 3h per day

He uses his phone especially for entertainment

He gets inspiration from fitness apps and influencers

He has deleted Facebook because he was too addicted to it

He finds phones more handy

He shares videos for fitness instructions (micro-influencer)

He uses smart watch for biometrics

For him Online shopping is very handy

''A day without my phone would be a detox, more days without it, no way''

Mobile usage 4h per day

He uses Facebook and Instagram for professional purposes

He has chat groups which reflects his interests

He does not follow any influencer

He believes that phone can alienate you from your friends

For him mobiles are like PC

''I couldn't live without my phone even for a day''

Instagram is a tool of self-branding for her


She pays attention on how she presents herself on social media


She loves both Instagram and Pinterest


''I don't think that I'm addicted to my phone''

The fact that companies check social media profiles, affects her on what she posts


It's annoying for her when influencers advertise sponsored products


''I think I can live without my phone, even though it's a very helpful tool''

She uses her laptop as much as she uses her phone

She favors her mobile over her camera

She schedules her day with the traditional way, writing down notes

She is not in favor of social influencers, she thinks it's just a trend

Influencers do not motivate her at all

''In a day without my phone I would feel helpless and useless''