Millennial Mobile Trends
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Millennials who love fitness and use their mobiles on the daily!
Mary, 19 Physiotherapy Student
Almost 8h daily mobile usage
She doesn't use Facebook
She finds her phone helpful even for staying fit at home
Her phone is a tool for her daily transportation
She doesn't trust Internet 100% (no online payments)
Influencers are like a motivation for her
''I'm addicted to my phone''
Pauline, 21 Beautician
She uses only Instagram and Facebook apps
Music addict
She feels safe with her mobile (communication with anyone anytime)
Social media make her feel connected with the world
She follows influencers on Instagram according to her hobbies
No online payments
''I can't imagine how it would be without my phone''
Vasilis, Personal Trainer
He schedules his day through his mobile
His mobile is a helpful tool for his work too
His smart watch is an important gadget (personal use and work)
He promotes his work via social media
Influencers help him to keep up with the developments regarding his job
He does online payments
He finds online shopping very convenient
''Without my phone I feel lost''
Marianna, 21 Communication Student
Mobile usage 4-5h per day
She checks her email in order to keep up with the things happening at work
A tracking tool for the calories that she consumes daily
Mobiles are like PCs, especially because of their big screens
Fitness bloggers help her with her work out and her diet
For her it's important to do things that you like and not things that influencers do
She uses only Paypal for online payments
'' My phone is an extension of me, an investment, very precious''
George, 19 Student
Mobile usage 7-8h per day
His phone is a tool for his college and his daily transportation
When he is home he uses his PC
He uses his phone only on his way out (a mini computer)
He shares stuff digitally with his friends (things that all love)
He believes that some apps help you to get away from the routine
Influencers inspire him to do more
''Mobile is all about connection''
''If someone took away for me my phone, it wouldn't be devastating for me''
George K., 31 Police Officer
Mobile usage almost 3h per day
He uses his phone especially for entertainment
He gets inspiration from fitness apps and influencers
He has deleted Facebook because he was too addicted to it
He finds phones more handy
He shares videos for fitness instructions (micro-influencer)
He uses smart watch for biometrics
For him Online shopping is very handy
''A day without my phone would be a detox, more days without it, no way''
(anonymous), Employee on private sector
Mobile usage 4h per day
He uses Facebook and Instagram for professional purposes
He has chat groups which reflects his interests
He does not follow any influencer
He believes that phone can alienate you from your friends
For him mobiles are like PC
''I couldn't live without my phone even for a day''
Olga, 20 Communication Student
Instagram is a tool of self-branding for her
She pays attention on how she presents herself on social media
She loves both Instagram and Pinterest
''I don't think that I'm addicted to my phone''
Konstantina, 22 Marketing Student
The fact that companies check social media profiles, affects her on what she posts
It's annoying for her when influencers advertise sponsored products
''I think I can live without my phone, even though it's a very helpful tool''
Nefeli, 21 Communication Student
She uses her laptop as much as she uses her phone
She favors her mobile over her camera
She schedules her day with the traditional way, writing down notes
She is not in favor of social influencers, she thinks it's just a trend
Influencers do not motivate her at all
''In a day without my phone I would feel helpless and useless''
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